A Master of Science (MSc) in Digital Marketing is a postgraduate degree program that focuses on providing students with advanced knowledge and skills in the field of digital marketing. The program is designed to prepare students for careers in the rapidly evolving digital marketing landscape, where businesses utilize various online channels and technologies to reach and engage with their target audiences.
Digital Marketing Fundamentals, Consumer Behavior and Market Research, Search Engine Optimization, Pay-Per-Click (PPC) Advertising, Social Media Marketing.
Content Marketing and Strategy, Email Marketing and Automation, Digital Analytics and Data Insights, Mobile Marketing and App Strategies, E-commerce and Conversion Rate Optimization.
Digital Marketing Strategy and Planning, Social Media Advertising, Influencer Marketing, Web Design and User Experience, Digital Marketing Capstone Project.