Msc Digital Marketing
Overview
A Master of Science (MSc) in Digital Marketing is a postgraduate degree program that focuses on providing students with advanced knowledge and skills in the field of digital marketing. The program is designed to prepare students for careers in the rapidly evolving digital marketing landscape, where businesses utilize various online channels and technologies to reach and engage with their target audiences.
- Digital Marketing Fundamentals: Students are introduced to the core concepts and principles of digital marketing, including its evolution, importance in the modern business world, and its role in overall marketing strategies.
- Social Media Marketing: This course explores the strategies and techniques for leveraging social media platforms to build brand awareness, engage with customers, and drive website traffic.
MSc Digital Marketing Syllabus
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Semester-I
Digital Marketing Fundamentals, Consumer Behavior and Market Research, Search Engine Optimization, Pay-Per-Click (PPC) Advertising, Social Media Marketing.
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Semester-II
Content Marketing and Strategy, Email Marketing and Automation, Digital Analytics and Data Insights, Mobile Marketing and App Strategies, E-commerce and Conversion Rate Optimization.
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Semester-III
Digital Marketing Strategy and Planning, Social Media Advertising, Influencer Marketing, Web Design and User Experience, Digital Marketing Capstone Project.
Eligibility Criteria
- Minimum Percentage: 50% in Degree
- Minimum Age: 21 Years
- Minimum Qualification: Under Graduate